• Home
• Contact Details
• Clients
• How do I work?
• Services
• About NP Design

The Web pages actually at the top of Google have only one thing clearly in common: good writing. Don’t let the usual search-engine optimisation sacred cows and bugbears, such as PageRank, frames and JavaScript, distract you from the importance of good content.

Top-ranking Web pages on Google are consistently much better written than the majority of what one reads on the Web. Yet traditional SEO wisdom has little to say about good writing. Does Google, the world’s wealthiest media company, really only display Web pages which meet arcane technical criteria? Does Google, like so many Web site owners, really get so caught up in the process of the algorithm that it misses the whole point? Apparently not. Whatever the technical mechanism, Google is doing a pretty good job of identifying Web sites with good content and rewarding them with high rankings.

It is a good idea to have a professional writer, or at least someone who can tell good writing from bad, create your site’s content, particularly in the case of a search-engine optimisation campaign.

If you write your own content, make sure that it passes through the hands of a skilled copyeditor or writer before going on line. Niki Peach Design can offer both proof reading and copyrighting for your site helping make your website a success.