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Using Video on your website

Using Video on your website

Video shouldn’t replace written content, but its a great way to strengthen your overall message.

BENEFITS:

Quickly deliver your message - visitors can digest your information when they see and hear something rather than just reading lots of boring text.

Engage your website visitors - they can engage in more ways, audio and visual

Drive traffic to your website with enhanced rankings for a site with video. Search engines love fresh content so why not make your fresh content a new video. When you are adding your video to youtube (which google owns so the advantages of using that for your video are massive) make sure in your video title, tags and description you use 1-2 keywords that are important to your website. To make sure you are maximising seo benefits as the result of your video its important to use key words to promote your video on YouTube. Also sharing the video through social media will increase the reach of the video. Little tip though for facebook, upload your video directly to that platform as it will get more reach than an embedded youtube video.

Entertainment - it doesn’t have to be informative or boring, engage your visitors, bring in some fun, make people remember you

Personality - Give your company a personality - People get to see the real you or your team, show your companies personality - make you stand out from your competitors.

So if you are nervous about video there are some things that you can do.

Start using video in everyday life. Send a WhatsApp video message to friends and family instead of typing a reply. This gets you used to holding the camera, angles, talking to the camera and just generally being in front of it. Kids love it when you reply via video.

Build your confidence and start creeping it in to your business. Why not try replying to DM’s on your social media using a video? This boosts engagement and the person you are sending it to will feel special. This gets you valuable practice but you aren’t broadcasting to the world. Send a thank you clients via a video message - so much more personal and the client feels special.

Think about what should you say? When your confidence has built and you feel ready think about your message and what you want to stay. Its a good idea to jot down a few pointers, you can stick a post it note to the phone so you can see the pointers when you are looking at the camera!

Equipment. Think about some basic equipment. A tripod to hold your phone will make it much professional than a shaky video. Even a simply backdrop can make your home done videos look a lot more profession and constant. These are both available online for only a few pounds.

Sound - make sure your environment is quiet when you record your videos. You can get away without extra sound equipment if you make sure its quiet when you record. Even a little background sound can be distracting for the customer listening to your message. Most important of all, have fun and don't be afraid to represent your brand.

New website for The Merry Bells Village Hall

New website for The Merry Bells Village Hall

Website redesign

The Merry Bells Village Hall had an old out of date website which wasn't really performing well on Google due to the old way it was built.  I produced a nice simple website for them in WordPress and completed seo work to ensure it is visible on the search engines.  The site is now really easy for them to update with training and a few tutorial videos to refer back to.  I also redrew the logo which had not really been done before based on the old sign that they have outside the building.

It's always nice for me to work with local Oxford places as I grew up here and remember The Merry Bells as a child.

You can visit the website at www.merrybells.org.uk

MV Firmin Landscaping redesign

MV Firmin Landscaping redesign

Website redesign

Built with Gill Marketing this is a redesign of an old site that we both did years ago which was built in html and not mobile friendly. The new site is a fresh new look and built in wordpress so more seo friendly and easy to update.

I updated the logo, incorporating a nice leave motif, giving the whole company look a more updated feel for the new website.

You can visit the website at www.mvfirminlandscaping.co.uk

Anne Veck

Anne Veck

Website design, build and maintenance with online booking

I have worked with Anne Veck for many years, her site being one of the very first that I did when I first set up Niki Peach Design. The site has evolved over the years with the changing demands of the online world. The latest version has online booking and blogging facility which they keep to date in house. I am actively involved in graphical updates and changes. This new version which went live in July 2019 I think is the best one so far. Anne Veck wanted a slightly different bolder style, so she stands out from other hairdressers.

You can visit the website at www.anneveckhair.com

New website for Camerados.org

New website for Camerados.org

New website for camerados.org

camerados had an existing website but this didn't really project the fun marketing material that they are currently using. I had lots of fun translating the cool imagery they use into a website but I think the finished result works well. I incorporated a timeline feature on the about page instead of a boring list. The whole site was built in WordPress offering flexibility and the ease of updating in the future.

You can visit the website at www.camerados.org

New website for Chris Chesterman

New website for Chris Chesterman

New website for Chris Chesterman at Back2best.com

Chris already had a site which he did himself years ago in Yahoo site builder. Over the years it had become a little disorganised in structure and look. I designed a new look site and built in wordpress so it will be now easier for him to blog and add news about the business. The option to purchase treatment time and also gift vouchers is now using Woocommerce so sits within the site rather than just a paypal button on the website. The work involved submission to Google, Bing and Yahoo and careful attention to make sure that there are no search engine links lost during the transition to the new website.

You can visit the website at www.back2best.com

New website for Greenoak Kitchens

New website for Greenoak Kitchens

New website for Greenoak Kitchens

I have worked with Greenoak on their current website www.greenoak-construction.co.uk but they wanted a new site with slightly different branding to showcase the amazing kitchens the design, build and install. The site is built in wordpress and is simple to showcase the work.

You can visit the website at www.greenoak-kitchens.co.uk

New website for Balnecroft Country

New website for Balnecroft Country

Website redesign for Balnecroft Country with Gill Marketing

Balnecroft had an out of date site which was built in Prestashop and was not very user friendly on the admin. The new site is built in WordPress using Woo Commerce platform and is working well since its release in April. I provided tutorial videos for various parts of the website and the owner of the website is now editing, updating seo data and managing the shop.

You can visit the website at www.balnecroftcountry.co.uk