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Debbie Hare Photography

Debbie Hare Photography

Website re-design and build

When I first spoke to Debbie Hare Photography she wasn't happy with her existing website which was tired and old. She had a lovely new branding, logo and look which needed to be incorporated. The new site is built in wordpress, has a fresh new look and feel and client login to view collections.

You can visit the website at www.debbieharephotography.co.uk

Hudson Cars Executive Car Hire

Hudson Cars Executive Car Hire

Website re-design and build

I took over this old and tired website for Hudson Cars.  The existing website was not attracting new business and had a very boring, dull appearance.  Booking was not easy and took you to a different looking website portal.  The new look and feel and simple online booking form contained within the site is fresher and easier to use.  We have added a blog facility so that events where you may need a chauffeur are advertised and I worked on the general optimisation and submission the search engines.

We made a short surround video of the inside of one of the cars, again to show the quality of the executive car hire. The site also had the secure padlock to re-assure visitors who are booking with them and a cookie and privacy policy to keep the site inline with the new GDPR regulations.

You can visit the website at www.hudsoncars.co.uk

Lottie Stevenson

Lottie Stevenson

Website design and build

An upgrade of an existing website. This is a simple site advertising the photography and video creation provided by Lottie Stevenson. Lottie has a great eye for design so it was lovely to work with her on the website, incorporating fresh colours and embedding her excellent videos that she creates.

The website was built in wordpress so she is now able to update the site and blog.

You can visit the website at www.lottiestevenson.com

Kellie Sabey Homes

Kellie Sabey Homes

Website design and build

Kellie Sabey is an interior designer who wanted a brand new site to advertise her business. She had some really great photography done which makes all the difference when it comes to designing the website layout. The new site is built in wordpress so Kellie is able to update the galleries and add new jobs in to the portfolio.

You can visit the website at www.sabeyhomes.com

The Oxford Rose

The Oxford Rose

Logo, Branding and Website design and build

The OXFORD ROSE is a 1967 Daimler V6 Roe Double Decker bus that had work in Northampton an the ... route and only came out of service in 19... “Rosie” now lives in Oxfordshire where her transition to a high-end mobile event bus has given her a new lease of life.

She is available for all Events, Weddings, Festivals and Corporate hire.

I first met the owners of The Oxford Rose when the bus was being converted. They needed logo, branding and also design and build of a new website. I also helped with branding and set up their social media channels.

You can visit the website at www.oxfordrose.co.uk

The Oxford Rose, mobile vintage bus bar for event hire in Oxfordshire

Mair Joint

Mair Joint

Website design and build

Mair is an experienced fashion, lifestyle, wardrobe, costume and props stylist for photoshoots, TV, and celebrities. She wanted a website that she could update herself to showcase the work that she does in a series of galleries under the portfolio heading. The site is mobile friendly and built in WordPress for easy updating. The design was fun and I built the site to reflect the personality of Mair.

You can visit the website at www.mairjoint.co.uk

7 SEO trends to consider for 2017 in simple terms

7 SEO trends to consider for 2017 in simple terms

Guest Blog by Lisa Vassallo of One To Three

Lisa Vassallo is co-owner of One To Three (www.onetothree.co.uk) who offer flexible and cost effective marketing solutions to small and medium businesses across the UK. Lisa has significant experience in raising a company’s profile online through digital marketing, specialising in social media strategy and Search Engine Optimisation. She has a particular passion in analysing how a website is performing and making recommendations for improvement. Lisa has a proven track record in vastly improving company profiles on search engines such as Google. Lisa worked in the IT industry for 11 years and has a further 11 years experience as a freelance marketing consultant.

Lisa Vassallo is co-owner of One To Three (www.onetothree.co.uk)

At a recent marketing mastermind group, I was asked to provide an update on the latest industry SEO news and things to look out for in the year ahead. Here’s what I shared and some points to consider if you are thinking about your website rankings in 2017:

1. HTTPS V HTTP

Google and many others want the web to be more secure, which has to be a good thing. This tweet in particular caught our attention:

Put simply, Hyper Text Transfer Protocol Secure (HTTPS) is the secure version of HTTP, the protocol over which data is sent between your browser and the website that you are connected to. The ‘S’ at the end of HTTPS stands for ‘Secure’. It means all communications between your browser and the website are encrypted. Traditionally ecommerce sites and any sites where you enter payment details or personal details have been HTTPS sites. However, there is now a move towards secure sites across the web.

Since June 2014, when Google called for “HTTPS Everywhere”, SEO specialists have been arguing about the pros and cons of HTTPS sites when it comes to Google rankings.

More recently, Thao Tran from Google said in October 2016, “HTTPS and making sure your site is secure is an imperative at this point… Google will start marking things non-secure…The future of the web is a secure one, and so make sure people in your organization understand HTTPS, and it should be on the road map” for 2017. Basically, a small part of your search rankings will be based on the security of your website.

At the moment, this only impacts a very small percentage of global queries. However, I definitely think this is one to watch in 2017 and if you are starting your site from scratch, get a secure site. If you wish to move to HTTPS, please speak to your web developer and the host of your website.

2. Long form content

Content continues to be king on the Internet and you should aim to keep your website updated with fresh, interesting content.

If content is King then engagement is Queen! Encourage debate, ask questions and allow your audience to engage with your posts. Long form content has various definitions, but most people agree anything between 1,200 – 2,000 words is long form content for a blog post.

Blogs are a great way to keep adding new content to your website, but you should consider your keywords within the blog and also ensure your posts are a decent length. However, don’t become too preoccupied with the word count, instead focus on the needs of your reader. If you have a lot of content to share in one post that’s great, but sometimes you only need to share a short, sharp burst of information. To give you an idea, this blog post is just over 1,200 words long.

Furthermore, ensure you are making the most of your blogs, by considering which keywords you would like to be found for and ensuring you update the meta title and meta description PER blog post. Remember that the meta title should be between 50-70 characters and the meta description should be no longer than 156 characters (including spaces and punctuation). Having the keywords in the title and the first paragraph will also help your case with SEO.

If you generate good, interesting, relevant content, people will link back to your site and backlinks will continue to play a role in SEO. The best advice here is to grow your links organically.

3. AMP – Accelerated Mobile Pages

Speed is going to be an important factor in 2017. Accelerated Mobile Pages project (AMP) is a relatively new Google initiative to build a better, more user friendly mobile Web by introducing a new “standard” for building web content for mobile devices. Accelerated Mobile Pages load instantly and improve the end user experience. Ever since its launch in search results in February 2016, AMP has been in the SEO news. In simple terms, pages that load quickly are going to be a must-have in the future.

Mobile friendly sites have been big news for a while now and of course this will continue to be the case for 2017. Think mobile friendly and speed for your websites in 2017.

4. End User Experience

The end user experience continues to be of upmost importance. Encourage your users to stay on your site for longer and reduce your bounce rate. The trick is once you capture an audience, to keep them on the site, so if you are attracting your audience through your blog, ensure you have links to other relevant pages to your website from your blog.

Remember to use Google Analytics to track your bounce rate and the time spent on your site. You can also use Google Analytics to work out which pages of your site are turning your clients off and where they are leaving your site.

5. Optimising for voice search

Voice search is growing at an incredible speed, so think about providing answers to specific questions.

A featured snippet — also known as a “rich answer” or “direct answer” — is a summary answer to a searcher’s question that Google shows in a special block at the top of the page. It usually comes with a link back to your site, which has great traffic-attracting potential.

Create a piece of content that directly answers a question e.g. “How do I share a post from one Facebook business page to another business page?” Make sure to include the question itself, and a direct answer to it. Again, this is all about content and providing answers to questions that may attract a new audience.

6. Relevance of local search

Everybody who has worked with me will know the importance I place on local search, and as more and more websites are flooding the Internet and with the increase in mobile sites, I think this will be an area of growing importance in 2017. Think about the areas where your clients are based and where you want to work.

Also remember the importance of an up-to-date Google My Business listing. Reviews are really important and encourage your clients to leave reviews on your Google My Business listing and be sure to reply to these reviews.

7. Longtail keywords

Longtail keywords are basically a phrase rather than a single keyword. If I’m searching for “shoes” I’m just browsing. If I’m searching for “Black patent shoes with a kitten heel, size 5” this is a longtail keyword phrase and I’m ready to make a purchase.

I always tell our clients it is better to attract fewer visitors to your website who are likely to convert into customers, than thousands of visitors who only spend a few seconds on the site.

Think about more specific keyword searches, related to you and your business to attract the right kind of visitors to your site. If you only want to work in a certain area or are offering events or training courses in a certain place, then geographic keywords are a must.

Understanding Meta Data

Understanding Meta Data

Metadata is all the information about a page that you send to a search engine that isn’t visible to your visitors.

There seems to be some misunderstanding about this, as most of the articles I read about SEO metadata seem to imply that it’s just the title, description, keywords and robots declaration in the of your website. Others feel social media declarations like Open Graph tags should be considered metadata as well. W3C states that “The element represents various kinds of metadata that cannot be expressed using the title, base, link, style, and script elements.” That means all these elements from meta to link and script are in fact metadata.

The obvious metadata elements

There are a couple of elements that obviously are metadata elements. You may have already heard of these.

Meta title

The title element is the main title of a page, represented by the 'title' element.

This is probably the most important element for SEO. Adding the right title to your pages can still have a direct influence on your ranking. Make sure to include the main keyword (or: focus keyword) at the beginning, and end your 'title' with your company or website name for branding.

The preferred length of your 'title' might vary based on the most-used device people use to view your website, but a rule of thumb is that we have to keep a viewable limit in mind these days. An example: if you have lots of mobile visitors, go for a shorter title. It’s as simple as that.

Meta description

The meta description used to be the short description or summary of the page at hand.

In the old days, it helped Google to tell what the page was about. These days, Google simply reads the entire page and the meta description has become a suggestion for the text displayed in Google’s search result pages. Therefore the content on your page is REALLY important.

Meta keywords

Forget about meta keywords now. They’re just used for tags on some social sites. If you’ve heavily optimized your meta keywords, for instance by stuffing it with your focus keyword Bing will consider this spammy. I can relate to that. The influence of meta keywords has become close to zero (and zero for Google).

This is not all when it comes to metadata, but it might help you understand a little bit about the content that you need to be thinking about when writing the copy for your website.