Video shouldn’t replace written content, but its a great way to strengthen your overall message.
Quickly deliver your message - visitors can digest your information when they see and hear something rather than just reading lots of boring text.
Engage your website visitors - they can engage in more ways, audio and visual
Drive traffic to your website with enhanced rankings for a site with video. Search engines love fresh content so why not make your fresh content a new video. When you are adding your video to youtube (which google owns so the advantages of using that for your video are massive) make sure in your video title, tags and description you use 1-2 keywords that are important to your website. To make sure you are maximising seo benefits as the result of your video its important to use key words to promote your video on YouTube. Also sharing the video through social media will increase the reach of the video. Little tip though for facebook, upload your video directly to that platform as it will get more reach than an embedded youtube video.
Entertainment - it doesn’t have to be informative or boring, engage your visitors, bring in some fun, make people remember you
Personality - Give your company a personality - People get to see the real you or your team, show your companies personality - make you stand out from your competitors.
So if you are nervous about video there are some things that you can do.
Start using video in everyday life. Send a WhatsApp video message to friends and family instead of typing a reply. This gets you used to holding the camera, angles, talking to the camera and just generally being in front of it. Kids love it when you reply via video.
Build your confidence and start creeping it in to your business. Why not try replying to DM’s on your social media using a video? This boosts engagement and the person you are sending it to will feel special. This gets you valuable practice but you aren’t broadcasting to the world. Send a thank you clients via a video message - so much more personal and the client feels special.
Think about what should you say? When your confidence has built and you feel ready think about your message and what you want to stay. Its a good idea to jot down a few pointers, you can stick a post it note to the phone so you can see the pointers when you are looking at the camera!
Equipment. Think about some basic equipment. A tripod to hold your phone will make it much professional than a shaky video. Even a simply backdrop can make your home done videos look a lot more profession and constant. These are both available online for only a few pounds.
Sound - make sure your environment is quiet when you record your videos. You can get away without extra sound equipment if you make sure its quiet when you record. Even a little background sound can be distracting for the customer listening to your message. Most important of all, have fun and don't be afraid to represent your brand.